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The Future of Shopping: Toshi

Nicole Junkermann investor investing shopping

I was very excited to invest in Toshi, a new company which has now seen growing success in recent months. Toshi is a clothing courier service with a difference. Toshi brings the shopping experience to your door by providing a service that allows customers to select a time slot during which a sales associate will deliver luxury clothing purchases to your door to try on and also provide adjustments on the spot if needed. This allows you to try clothing before you buy it without having queue for dressing rooms in the shops.

This idea has gained particular traction during the COVID-19 pandemic with stories initially being forced to close, lengthy queues to maintain a two-metre gap when they have reopened, and limited changing facilities to maintain hygiene. With the new normal set to be around for a little longer than we all first hoped, Toshi is surely destined for success.

You can read more about Toshi in a recent article from Vogue.